Marketing success is grounded in solid marketing strategy.  Hackett Consulting has developed proprietary frameworks to organize and clarify the key levers for your business.

We begin with your brand foundation; finding ways to reinforce your competitive point of difference, grounded in consumer insights and data analysis.  We continue with target optimization; understanding which sub-segments of your strategy target will make the most meaningful difference in your business.  We bring brand foundation and target optimization to life with effective communication; crafting a specifically motivating message for our high potential target and leveraging media vehicles that make the most sense.

Beyond our frameworks, a seasoned marketing professional analyzes and challenges the various directions and opportunities available for a business.

Although the strategy work is grounded in marketing, it is a broader general management perspective. Our marketing strategies will link into many business strategies, bringing easy to follow logic and structure to everyday business decisions.